We’re so successful…
…because you’re so satisfied. You recommend us, and we’re thankful for it
Why are recommendations the best marketing tool?
In our world full of advertisements, recommendations are the most reputable and convincing thing in all of marketing. They’re made face to face when a restaurateur or hotel operator makes a suggestion to another restaurateur or hotel operator. Recommendations are credible.
Personal recommendations are the most effective. This conclusion was drawn in a study by Nielsen on the topic of “trust in advertising” which examined the behavior of consumers with regard to their reaction to advertisements. According to the study, 88 percent of Germans polled trust tips given by friends.